Apple Will Be ‘Deliberate’ With Spending as It Confronts Economic Slowdown, CEO Says

Apple Inc. will be “deliberate” with spending decisions as it confronts an economic slowdown, Chief Executive Officer Tim Cook said alongside third-quarter earnings results.

“We believe in investing through downturns — we’ve always done that. We’ve always found out that it made us stronger on the other side,” Cook said on Thursday. “That’s the frame of mind we go into with this one. Obviously we’re being deliberate in our decisions of where to invest.”